What is the Best Chinese Search Engine for Marketers in 2023?

In today’s highly competitive business scene, Search Engine Marketing (SEM) remains an effective method to attract potential consumers in China. With many Chinese companies vying for the most efficient way to promote their brand, international advertisers should remember that the country has a distinct digital landscape.

Top Chinese search engines

What is WeChat Search and how does it work?

More often than not, new brands looking to enter the Chinese market choose to utilize search functions from the WeChat app for a more effective branding and SEO strategy. Once you learn how to use and integrate it properly, this feature can generate buzz, drive traffic, and attract new customers more than other Chinese social media platforms. The only problem is it’s not as easy to navigate as you think.

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