Advertising is among the fastest strategies for distributing content to your target audiences. In China, businesses have varied options for launching these campaigns, from the local social media landscape to Chinese search engine platforms. However, one app that you might not have encountered yet is Toutiao.
How Toutiao Advertising Works for Businesses in China Read More
Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.
Importance of Brand Localization for China Read More
China is already more digitized than many spectators realize with one of the most active digital-investment and start-up ecosystems in the world. “Ecosystem” is a word that gets thrown around
From BAT China to TMD Shanghai: China’s New Digital Ecosystem Read More
