FMCG Marketing Case Study
FOCAL CAMPAIGN
FOCAL is a globally recognized leader in high-fidelity audio solutions, known for its French craftsmanship and premium engineering since 1979.
When entering the Chinese market, the brand approached Sekkei Digital Group to adapt its website, content, and digital infrastructure for local compliance and audience expectations. Our mission was to ensure the brand became fully “China Ready” while preserving FOCAL’s identity and premium brand positioning.
The Challenge
Their existing global website was built for Western markets, meaning many technical elements, plugins, and content formats were incompatible with China’s digital ecosystem. Core features either loaded slowly or were blocked, resulting in inconsistent performance and limited visibility.
FOCAL needed a complete evaluation of its digital assets and a structured plan to rebuild its presence in China, including localization, compliance, technical restructuring, and ongoing website management.
Our Solutions
We delivered a full technical audit, website localization, Baidu SEO optimization, and ongoing webmastering, along with continuous Chinese translation to ensure a stable and optimized digital presence in China.
SEO Audit
- Conducted a Baidu-focused SEO audit covering URLs, metadata, headings, and Chinese keyword opportunities.
- Implemented Baidu Analytics to monitor traffic and support ongoing optimization.
Webmastering
- Provided ongoing webmaster support including product updates, news publishing, and technical maintenance.
- Ensured the website remained up to date, search-friendly, and aligned with marketing activities.
Web Content Translation
- Translated and localized website content for Chinese audiences.
- Adapted messaging and product descriptions to maintain clarity and brand consistency.
The Results
The combined efforts of localization, SEO enhancements, technical restructuring, and ongoing webmastering enabled FOCAL to successfully enter the Chinese digital ecosystem. The brand achieved a stable, compliant, and high-performing website tailored to local market needs while retaining its global identity.
Increased web traffic
from Chinese search engines and social media
Faster website loading speeds
for users in China
Improved Baidu indexation
and keyword visibility
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FMCG MARKETING IN CHINA FOR FOREIGN BRANDS
Chinese consumers rarely rely on brand messaging alone when evaluating FMCG products. Search visibility, creator recommendations, and ongoing digital presence all shape purchase consideration, which is why our strategies focus on helping foreign consumer brands build trust and stronger relevance across China’s fragmented online landscape.
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