In Mainland China, gone were the days when local travelers relied solely on physical booking agencies to plan overseas trips. With the Chinese tourist market regaining its pace after the pandemic, independent travel planning and small-group trips have been getting all the hype.
5 Must-Know Tips to Attract Chinese Tourists [Complete Guide] Read More
It’s no secret that the Chinese market has grown exponentially over the years. With its digital ad spending reaching a projection of over $173 billion for 2023, the country’s online advertising landscape remains the second-largest in the world. Effective marketing strategies and practices have become increasingly crucial for brands that want to stand out, especially now that many entrepreneurs are rushing to utilize the Chinese advertising market.
Digital Advertising in China: Key Strategies and Best Practices Read More
In China, festivals hold a special place in the hearts of people, serving as a time for celebration, reflection, and cultural heritage. They provide foreign brands with a unique opportunity to connect with Chinese consumers on a deeper level, foster brand loyalty, and drive business growth. As experts in digital marketing, we have witnessed firsthand the impact that well-executed festival campaigns can have on brand visibility, engagement, and sales.
Dragon Boat Festivities and Qixi Festival – Marketing Opportunities not to be Missed Read More
How much do you know about the digital healthcare revolution occurring in China? Digital healthcare has grown exponentially over recent years as the demand for the standardization and digitization of healthcare, pharmaceutical services, and other medical services continues to rise. This article will discuss the rise of digital healthcare in China, what has led to it, and how you can capitalize on this growing opportunity.
Digital Healthcare in China Read More
Finding your niche through all the marketing campaigns from competitors can really put your marketing skills to the test. Which is why you should stay open-minded and utilize alternative platforms such as Baidu Tieba. Baidu Tieba is one of the largest and most underutilized top social media platforms in China.
Baidu Tieba: A Beginner’s Guide to China’s Largest Online Community Read More
With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.
Baidu PPC: Ultimate Guide to Advertise on Baidu Read More
2020 will be a busy year for WeChat, with a range of updates and changes that will help to advance and evolve the platform, and provide new opportunities for both users and brands.
WeChat Trends in 2020 – One Step ahead in China Digital Marketing Read More
Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can
Baidu SEO Marketing Guide 2019 : Everything You Need to Know Read More
While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands
WeChat CRM: The New Era of Consumer Marketing on WeChat Read More
With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo.
What is weibo? Is Sina Weibo still Relevant for your Brand? Read More
