Social Media

The start of 2025 caused quite a stir in the AI industry when DeepSeek released its latest model in late January. With the entry of this Chinese-owned platform into the competitive global AI race, many wonder how it compares with OpenAI’s industry renowned generative artificial intelligence model, ChatGPT.

As an event occurring right after Chinese New Year and Valentine’s Day, some marketers may perceive the Lantern Festival as a less significant occasion for the local consumer market. However, did you know it wields enough cultural influence to spark substantial digital consumption in China?

With Chinese consumers eager to spend their money during the Spring Festival celebrations, it’s a period that will likely bring about brand visibility and potential conversions with the right strategy. Read along as we discuss effective Chinese New Year marketing campaigns executed by some global brands.

Little Green Book (Xiaolushu) is WeChat’s response to Xiaohongshu’s increasingly popular image-based, short-form content formats. It’s a relatively new feature within WeChat’s ecosystem that allows users to share images, notes, and quick stories beyond their existing followers.

The latest rules released in December 2023 mandate that all businesses dabbling in web application and WeChat mini-program development should apply for ICP licenses. This registration is not only part of complying with the country’s digital content regulations but also for delivering a better user experience to local audiences.

The 11.11 Shopping Festival is just around the corner! As many popular e-commerce platforms start to hype up the event, Chinese online shoppers are also gearing up to find the best deals and offers during China’s biggest shopping season. 

The daigou industry used to be a highly coveted global trade channel, with personal shoppers directly catering to the local demand for overseas goods. Their extensive networks make cross-border transactions easier and more personalized for Chinese consumers.

Mid-autumn festival or 中秋节 is a celebration often observed in Asian countries, but its roots originate in China. With local consumers particularly mindful of local culture, it’s a holiday that opens doors for foreign brands to engage more deeply with their target audience.