Social Media

While most brands scramble for the attention of ultra-high-net-worth individuals, consumers from low-tier cities in China remain a largely untapped market to this day. And with around 70% of the country’s urban population belonging to low-tier cities, this is an important audience segment for foreign brands to consider if they want to expand their local reach.

As omnichannel shoppers, Chinese consumers tend to transition from one online platform to another. The country’s widespread digital adoption has also made it easier for them to interact with brands using different mediums, from personalized messaging to real-time engagement.

Beyond its social media and e-commerce function, did you know WeChat has external systems that can be utilized as an effective business communication tool? The WeCom platform allows businesses to improve internal collaboration and customize customer engagement.

Beyond its massive 1.3 billion user base, WeChat offers many features capable of connecting a brand to its intended audience. This includes the ability to create various WeChat Groups meant to serve your customers better and generate private domain traffic.

WeChat is a Chinese social media platform highly utilized and trusted by many businesses for its personalized marketing functions. With over 1.34 billion users in the country, it’s the perfect online channel to connect with potential and existing customers in China.

Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.