Social Media

New Chinese social media apps are emerging, each tailored to its unique niche. Joining these channels will not only increase brand awareness but also help you get closer to your target audience. Here are insights into niche Chinese social media platforms and the different methods foreign companies can use to attract users into patronizing their brands.

Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.

In China, festivals hold a special place in the hearts of people, serving as a time for celebration, reflection, and cultural heritage. They provide foreign brands with a unique opportunity to connect with Chinese consumers on a deeper level, foster brand loyalty, and drive business growth. As experts in digital marketing, we have witnessed firsthand the impact that well-executed festival campaigns can have on brand visibility, engagement, and sales.

2020 will be a busy year for WeChat, with a range of updates and changes that will help to advance and evolve the platform, and provide new opportunities for both users and brands.

With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo.

Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of