Cosmetics MARKETING China

Driving Success in China's Cosmetics Market through Digital Innovation

Our mission is to assist companies in starting, scaling, and succeeding in the dynamic and thriving Chinese market. Whether you are a large group, an indie brand, or a startup, we have the expertise and resources to support your journey.

With our comprehensive services and knowledge of the Chinese cosmetics industry, we are dedicated to helping your brand thrive in this lucrative market. 

402.6 billion

Market size of cosmetics in China in 2021, and it's estimated to reach 564.4 billion yuan by 2025


of Chinese consumers prefer international cosmetic brands over domestic ones


Since 2020, China has become the second-largest cosmetics market in the whole world

Powerful Marketing Pillars for Cosmetic Brands

Establishing a strong foothold in the dynamic Chinese cosmetics market requires a strategic approach by foreign brands, encompassing three essential marketing pillars. Through effective Branding localization strategies, leveraging the power of Chinese Social Media Channels, and forging valuable partnerships and distribution channels, brands can position themselves for success in this thriving industry.

China Brand Localization

Leveraging China's Social Media Digital Channels

Securing Partnerships and Distribution

Our latest case study

Tmall Management & Promotion, WeChat & Online Reputation

Elevant came to Sekkei Digital Group for help as they needed to activate their sales on their Tmall flagship store, their only sales channel available. Our task was to properly activate the Elevant brand by building up their brand awareness on social media, educating potential customers on the brand mantra and products on offer, and improving the community around the brand on their social and eCommerce platforms.

How we can help

Need to Strategize Your Cosmetics Brand's Success in China?


What are the key considerations for foreign cosmetic brands when entering the Chinese market?

When entering the Chinese market, foreign cosmetic brands should prioritize factors such as localization, understanding consumer preferences, navigating regulatory requirements, building partnerships, and establishing effective distribution channels.

How can SDG help promote my cosmetics brand in China?

We  specialize in unlocking the potential of cosmetics brands in China through our expertise in digital marketing. Our team crafts tailored strategies, leveraging online advertising, social media campaigns, influencer partnerships, and e-commerce solutions to enhance your brand’s visibility and drive sales in the Chinese market.

What digital marketing strategies does SDG employ to promote cosmetics brands in China?

SDG implements a range of effective digital marketing strategies tailored to your brand’s unique goals. Our expertise includes targeted social media advertising, strategic collaborations with Key Opinion Leaders (KOLs), Baidu search engine optimization (SEO), captivating content marketing, mobile marketing, and harnessing the power of popular e-commerce platforms like Tmall and

Can SDG help build brand recognition and reputation in China’s cosmetics industry?

Absolutely! SDG specializes in developing robust brand positioning strategies, engaging content campaigns, and fostering relationships with influential figures and online communities. We work tirelessly to enhance your brand’s reputation, build strong brand loyalty, and establish a remarkable presence in the Chinese digital ecosystem industry.

What kind of metrics and analytics does SDG provide to track campaign performance?

We understand the significance of data-driven decision-making. We provide detailed analytics on website traffic, user engagement, conversions, customer demographics, campaign ROI, and other key performance indicators. These insights empower you to make informed decisions and optimize your campaigns effectively.

Can SDG assist in influencer collaborations for beauty brand promotion in China?

Absolutely! SDG has a strong network of influential beauty influencers and Chinese Key Opinion Leaders (KOLs). We identify and collaborate with relevant influencers who align with your brand’s values and target audience, leveraging their reach and influence to promote your brand, increase brand awareness, and engage with your target customers.

Let’s work together!

Have a project in mind or need our help in identifying one?
We want to hear from you.

Learn more about
Cosmetics Marketing in China

China cosmetics trends

China is the second-largest cosmetics market in the world. With Chinese social media continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. 

Beauty industry China

As most Chinese women continue seeking new cosmetics to match their consumer-centric lifestyles, brands must predict their needs to get one step ahead of the ever-changing beauty trends. 

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