Driving Student Enrollment in China's Education Market

As the demand for quality education continues to rise, foreign schools and universities are recognizing the immense potential of attracting Chinese students.

At Sekkei Digital Group, we can help your institution unlock the full potential of the digital space to successfully recruit students and thrive in China’s education market thanks our expertise in the Chinese higher-education landscape

490.5 billion

The online education market is now expected to reach 490.5 billion yuan in 2024


of Chinese students were studying for a degree abroad in 2021


China is the largest study abroad market in the world

Powerful Marketing Pillars For Schools And Universities

Our integrated marketing approach is bespoke for each brand covering market studiesChina website localizationBaidu SEO and Baidu Advertising, Content Marketing and Chinese social media campaigns on WeChat / Weibo / Douyin to increase enrollments in China.

Enhance Visibility with a Chinese Website and Baidu SEO

Optimize online reputation to attract Chinese students

Gather a community around your School on Chinese social media

Baidu Advertising Campaigns for Lead Generation

Our Education clients

Our Latest Case Study

Baidu Search Advertising

The UNSW Global approached Sekkei Digital Group to help promote their new Engineering and Science diploma. We combined a few strategies to help spread UNSW Global’s message while also reducing the campaigns CPC and maximize conversions on Baidu.

How we can help

Our capabilities

increase your enrollments from china for
your school


What are the main channels for school promotion in China?

The primary channels for school promotion in China include popular social media platforms like WeChat, Weibo, and Douyin, which offer extensive reach and engagement with the Chinese audience. Additionally, education-specific forums such as Baidu Zhidao and Zhihu, along with education-related websites, are effective channels for promoting schools and engaging with potential students.

How to generate leads for school enrollment programs?

To generate leads for school enrollment programs in China, effective strategies involve utilizing platforms like Baidu, the leading Chinese search engine, to run targeted ads through services like Baidu Zhanzhang. Optimizing website content and implementing search engine optimization (SEO) techniques specific to Baidu can increase visibility and attract potential students. Other tactics include creating informative and engaging content on WeChat official accounts, leveraging Weibo for brand promotion and influencer partnerships, and utilizing lead capture mechanisms like web forms and live chat on school websites.

Is it better to work with a digital agency or sales agents for your recruitment program in China?

Working with a reputable digital agency specializing in education marketing in China, like Sekkei Digital Group, can provide comprehensive and tailored solutions for school recruitment. A digital agency brings expertise in digital marketing across platforms such as WeChat, Weibo, and Baidu, ensuring effective reach and engagement with the target audience. They can also handle market research, localization, content creation, social media management, and compliance with Chinese regulations, providing a holistic approach to recruitment.

Which countries are recruiting Chinese students in 2023?

In 2023, several countries are actively recruiting Chinese students. Popular destinations include the United States, United Kingdom, Australia, Canada, New Zealand, Germany, and France. These countries have well-regarded educational institutions, attractive post-study work opportunities, and tailored programs for Chinese students.

How to Recruit Chinese Students?

Effective strategies to recruit Chinese students involve leveraging platforms like WeChat for content distribution, engagement, and building a community. It is crucial to create localized content in Chinese, addressing the specific needs and preferences of Chinese students and their parents. Engaging with potential students through Baidu Zhidao and Zhihu, education-focused forums, allows for direct interaction and addressing their inquiries. Collaborating with local education agents and consultants can also facilitate student recruitment by leveraging their networks and expertise in navigating the Chinese education market. Implementing online and offline marketing campaigns, utilizing Chinese social media platforms, and maintaining a positive online reputation are vital components of successful student recruitment in China.

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Learn more about
Education Marketing in China

According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. 

Recruiting Chinese Students

According to recent statistics, more than 700,000 Chinese students are pursuing international education globally. 

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