The success of esports in China is a direct result of the country’s thriving local gaming market. With the industry appealing to younger consumers, it has become crucial for foreign brands to maintain their presence in this segment.
Exploring China’s E-sports Market [Business Opportunities] Read More
Beyond its massive 1.3 billion user base, WeChat offers many features capable of connecting a brand to its intended audience. This includes the ability to create various WeChat Groups meant to serve your customers better and generate private domain traffic.
How to Use WeChat Groups for Business Marketing in China? Read More
The continued development of China’s digital ecosystem has made it easier for foreign brands to sell wine, vodka, beer, and other liquor spirits directly to Chinese consumers. These business opportunities mainly stem from the prevalence of social media channels and cross-border e-commerce platforms in the country.
China’s Alcohol Market Overview: Wine, Vodka, Spirits, & More Read More
Coffee first emerged in the Chinese market in the late 19th century. However, modern coffee production and cultivation only began around 1988. Since then, the local consumer demand for these beverages has been consistent. Its consumption reached 5 million bags per season, making China the world’s seventh-biggest consumer of this beverage.
Entering China’s Coffee Market [Top Trends & Strategies] Read More
Right now, China’s mobile app market includes 1.09 billion internet users out of the country’s 1.4 billion total population. The prevalence of Chinese mobile users allowed the segment to earn $52 billion in 2023 alone. These impressive figures have made the Chinese market more desirable to international gaming app publishers.
7 Tips for App Store Optimization (ASO) in China Read More
Today, Chinese mobile games hold the largest market share in the country’s online gaming scene. Given the already crowded landscape, it’s in your best interest to find creative ways to stand out from the competition.
5 Best Chinese Platforms to Promote Mobile Games [Overview] Read More
Public reviews are highly valued in Chinese culture. So, for brands trying to break into China’s business landscape, Meituan Dianping serves as an online-to-offline marketing channel to boost their domestic credibility and connect with customers who are eager to find reliable services.
What is Meituan Dianping and How to Use it for Your Business Read More
Beyond social networking and improving brand visibility among Chinese consumers, did you know that the WeChat ecosystem can also serve as a cross-border e-commerce channel? It facilitates B2C transactions, allowing international brands to sell cross-border products and services through its e-commerce platform.
How To Open a WeChat Cross-Border E-Commerce Shop [Guide] Read More
The Chinese market is a hyper-competitive landscape, with approximately 181 million registered business entities targeting local consumers. Given this much competition and varied audiences, building private domain traffic is a high priority if you want to ensure brand marketing success.
Building Private Traffic in China: 5 Platforms You Must Try Read More
Did you know that Tencent is among the biggest advertising networks in the Chinese market? In fact, many companies are already utilizing it to expand their local reach and connect with more targeted audiences.
The Fundamentals of Tencent Advertising in China Read More
