The Chinese outbound tourism market is quickly picking up its pace after its massive drop during the pandemic. In 2023, the local travel industry recorded more than 101 million cross-border trips, which covers 60% of the country’s pre-COVID era travel statistics.
How Does Ctrip Advertising Work in China? [Overview] Read More
WeChat remains the core of China’s social networking landscape. And thanks to its e-commerce features, international brands can sell their offerings to digitally connected Chinese customers. If you want to create a WeChat store for your business, you have the option to use third-party CRM systems like Weimob.
Setting up a Weimob WeChat Store [Step-by-Step Guide] Read More
Are you planning to conduct business operations in China or seek partnerships with Chinese companies? If your answer is yes, chances are you’re wondering what business licenses you’ll need. We know that complying with local regulations and requirements can be tricky, especially for foreign companies and investors entering the Chinese market for the first time.
How to Obtain a Business License in China [Step-by-Step Guide] Read More
China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.
Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market Read More
WeChat is a Chinese social media platform highly utilized and trusted by many businesses for its personalized marketing functions. With over 1.34 billion users in the country, it’s the perfect online channel to connect with potential and existing customers in China.
WeChat CRM Integration – How Does it Work? Read More
Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.
TikTok vs Kuaishou: Hottest Short Video Platforms in China Read More
China still holds the title of the world’s second-largest online video game market, with an overall annual revenue of $44 billion. The continued development and popularity of this industry are mainly attributed to its growing user base of 772 million. From the themes and characters to the gameplay itself, the majority of games popular in Asia and all over the world seem to cater primarily to the male gender. However, did you know that 46.2% of China’s gaming population are women?
The Future of Female Gaming in China [Top Market Trends] Read More
The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. Today, you don’t have to be a famous cosmetic brand like L’Oréal, Estee Lauder, or SK-II to succeed in the Chinese beauty industry. Smaller brands now have a higher chance to excel if they understand the value of personalization.
Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? Read More
When WeChat launched Mini-Programs in 2017, it was met with skepticism. Today, this feature has created over 3.5 million sub-applications from various industries. More than 924 million monthly active users are also utilizing it, covering around 90% of the platform’s population.
How to launch WeChat Mini-Program for your brand in China [Guide] Read More
For foreign companies seeking practical advertising options beyond TV commercials, Youku presents an opportunity to reach local Chinese audiences who are inclined to watch professionally produced videos.
How Does Youku Advertising Work? [Account Types and Ad Formats] Read More
