The Chinese market has a flourishing digital economy that drives a significant portion of this rapid growth. As the world’s largest economy in terms of social media usage, it’s a highly lucrative venture for foreign investors and businesses to explore.

China’s online video market has always been unique from the rest of the world. With YouTube inaccessible in the Chinese digital ecosystem, the Bilibili platform has become an excellent alternative for local internet users.

When you finally decide to open a WeChat Official Account for your business, you must choose between two options: a service account or a subscription account. If you’re unsure which option will work best for your brand, read along as we compare the pros and cons of the two account types.

After opening your brand’s official WeChat account, what’s next? Perhaps you’re wondering how to boost your marketing efforts to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through releasing short video content.

Live commerce has become a significant part of how Chinese consumers shop online. In 2024, China’s livestream shopping generated about 4.5 trillion yuan in GMV. These numbers are not surprising, especially considering that eight in ten local consumers have purchased through a stream at least once. Naturally, brands and retailers from Western markets are now more eager to find ways to sell products to this growing audience segment.