The Social Platform for Fashion, Beauty, and Lifestyle Brands in China

Whether you’re a well-established brand or just starting out, Little Red Book offers a wealth of opportunities to connect with Chinese consumers and build your brand’s presence in this dynamic market.

Little Red Book Services

By leveraging Little Red Book, brands can connect with China’s young and affluent consumers and build a strong online presence through user-generated content.

As a leading Little Red Book Marketing Agency in China, SDG can help your brand create impactful campaigns that tap into the platform’s unique features, such as extensive and authentic product reviews and influencer content.

Our team of experts can help you navigate the platform’s various advertising options, including banner ads, sponsored content, native ads, KOL collaborations, hashtag campaigns, and e-commerce ads, to reach your target audience and drive conversions. 

Social Media Management

We can help manage your brand’s social media presence on Little Red Book and other platforms to increase engagement and build your following. Our team will create and curate content, manage your account, engage with your followers, and monitor performance to ensure optimal results.

Content Creation

Our experienced content team can help create high-quality content for your brand’s Little Red Book account, including product reviews, lifestyle articles, and other relevant content to engage your target audience.

Little Red Book Advertising Management

SDG can help you create and execute effective advertising campaigns on Little Red Book to reach your target audience and drive conversions. We will help you navigate the platform’s various advertising options, including banner ads, sponsored content, native ads, KOL collaborations, hashtag campaigns, and e-commerce ads.


Grab your audience’s attention with key opinion leaders or influencers well-known in China. Our fluency in the Chinese language and long relationship with prominent multi-channel networks get you the best KOLS to capture conversations around your products on Little Red Book.

E-commerce Integration

We can help integrate your e-commerce platform with Little Red Book to drive sales and increase conversions. Our team will work with you to set up your e-commerce store, optimize product listings, and streamline the checkout process to ensure a seamless customer experience.

Data Analysis and Reporting

We provide comprehensive data analysis and reporting to help you understand the performance of your Little Red Book campaigns. Our team will provide regular reports, insights, and recommendations to optimize your campaigns and drive better results.

We Handle It All

From account set-up to management, we will work closely with you to help build your brand on Little Red Book. We cover your brand’s significant points, such as selling position, content, campaign, and community goals, formalizing them into a plan. We look at your success throughout the process and review critical metrics of where your brand can grow more on Little Red Book. All of which will be presented to you across weekly meetings and reports.

Looking to enter China's largest Social e-commerce platform?

Choosing the Right Type of RED Account

Little Red Book offers businesses 3 different types of accounts: standard brand accounts, premium brand accounts and flagship store accounts.

Standard Brand Account

Premium Brand Account

Flagship Store Account:

Questions Our Customers ask
about Little Red Book

Foreign brands should consider opening an account on Little Red Book to tap into China’s lucrative consumer market and reach a young, affluent audience interested in fashion, beauty, and lifestyle products. By establishing a presence on Little Red Book, brands can leverage the platform’s social commerce features and engage with millions of active users.

Little Red Book advertising solutions offer various ways to promote your brand. With options like banner ads, sponsored content, and native ads, you can increase brand visibility, drive targeted traffic, and boost conversions. Leveraging KOL collaborations and hashtag campaigns can further amplify your brand’s reach and engagement on the platform.

Little Red Book primarily attracts young, fashion-forward individuals seeking inspiration and product recommendations. The platform’s user base consists of tech-savvy millennials and Gen Z consumers who actively engage with content, share product reviews, and make purchase decisions based on authentic user experiences.

To effectively promote your brand on Little Red Book, start by creating compelling content that aligns with the platform’s aesthetic and resonates with its user base. Engage with users through comments and messages, collaborate with influencers, and encourage user-generated content. Leverage advertising options and analyze data to optimize your campaigns for maximum impact.

Opening an account on Little Red Book for foreign brands involves the following steps:

  • Visit the Little Red Book website and select the option to register as a brand.
  • Provide necessary information, including brand details, contact information, and verification documents.
  • Wait for verification and approval from the Little Red Book team.
  • Once approved, set up your brand profile, upload engaging content, and start interacting with the platform’s users.

Little Red Book provides a direct avenue to reach Chinese consumers interested in fashion, beauty, and lifestyle products. With its vast user base and social commerce features, the platform allows brands to showcase their products, gain exposure, and connect with Chinese consumers who actively seek product recommendations and engage with brands they trust.

Advertising on Little Red Book offers several advantages, including:

  • Access to an engaged and targeted user base interested in fashion, beauty, and lifestyle products.
  • Authentic user-generated content and extensive product reviews that enhance brand credibility.
  • Diverse advertising options, from banner ads to influencer collaborations, allowing for creative and tailored campaigns.
  • Integration of e-commerce features, enabling direct purchases and driving conversions.

Little Red Book provides analytics and reporting tools to measure the success of your advertising campaigns. You can track key metrics such as impressions, engagement, click-through rates, and conversions. These insights help you gauge the effectiveness of your campaigns and make data-driven decisions to optimize your advertising strategies.

Little Red Book users gravitate towards visually appealing and informative content. Lifestyle images, fashion tips, makeup tutorials, and product reviews tend to perform well. Engaging storytelling, user-generated content, and collaborations with influencers also generate high engagement on the platform.

Little Red Book has guidelines and restrictions regarding certain types of brands or products. It is important to adhere to their policies and regulations, particularly for industries such as pharmaceuticals, adult content, or counterfeit goods. It’s recommended to review the platform’s advertising guidelines and policies to ensure compliance when promoting your brand or products.

Let’s work together!

Have a project in mind or need our help in identifying one?
We want to hear from you.

Learn more about Little Red Book

Little Red Book digital marketing guide

In an era where user-generated content reigns supreme, social media platforms like Xiaohongshu serve as vital tools for connecting Chinese consumers with foreign brands.

Little Red Book Advertising guide 2024

One reason paid advertising is so well-received by Chinese users on LRB is the audience’s willingness to consume new brands. In fact, more than 50% of the platform’s user base is open to discovering new products from non-mainstream businesses.

Related Services


The Importance of WeChat

Social CRM

Sustain Social Relationships Through CRM


Enhance Your Brand Exposure With Weibo


Make Yourself Visible To Gen Z And Millennials

Related Work

WeChat & Little Red Book Social Media Management

VEJA welcomed Sekkei Digital Group on board to increase visibility and construct a solid foundation for growth in the China market. Sekkei Digital Group specifically worked with Chinese social media platforms Weibo and WeChat to strengthen market presence and engagement.

Get our latest news

Scroll to Top