B2B Marketing Case Study
SOLVAYCAMPAIGN
SOLVAY is a global leader in advanced materials and specialty chemicals, supporting innovation across industries such as aerospace, automotive, healthcare, and electronics.
As the company expanded its digital presence in China, SOLVAY partnered with Sekkei Digital Group to build awareness among Chinese industry professionals and position its sustainable, innovation-driven solutions within a highly technical B2B environment.
The Challenge
Although SOLVAY is globally recognized, its expertise required stronger, more targeted visibility within China’s industrial and chemical sectors. The primary challenge was capturing the interest of a highly specialized professional audience on WeChat through relevant, engaging content.
At the same time, the brand also needed more than organic visibility. Capturing high-intent prospects required a targeted Baidu SEM lead generation campaign to reach professionals actively searching for chemical solutions across China’s digital landscape.
Our Solutions
The campaign combined technical storytelling, consistent publishing, targeted engagement, and Baidu SEM to build credibility with Chinese industry professionals, reinforcing SOLVAY’s presence in China’s digital ecosystem around innovation, sustainability, and sector-specific insights.
WeChat Content Marketing
- Curated WeChat content tailored to Chinese audiences, highlighting the hotel’s lifestyle appeal, dining experiences, and proximity to key Colombo attractions.
- Content published via the brand’s official WeChat account to drive organic content discovery and build local credibility.
Baidu SEM
- Executed a lead-generation campaign via Baidu SEM for a specific product line from Solvay.
- Keyword planning, ad copy, and landing page were built to capture high-intent searches, demonstrating our flexibility in supporting both awareness and performance goals for the same client.
The Results
The campaign delivered consistent growth in visibility and engagement among Chinese industry professionals.
Through targeted content, active account management, and Baidu SEM, SOLVAY strengthened its position on WeChat and sustained conversations about innovation and sustainability across industrial sectors.
50%
WeChat follower growth
7,600+
Total article views
1,500+
Engagements
1.4M+
Impressions
68,000+
Clicks
4.86%
CTR
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B2B MARKETING IN CHINA FOR FOREIGN BRANDS
In China, foreign B2B brands are assessed quickly by how well they appear across local platforms and search ecosystems. Our campaigns are designed to build brand authority, support evaluation, and move qualified buyers closer to inquiry.
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