B2B Marketing Case Study
ARKAMYS CAMPAIGN
ARKAMYS is a global leader in automotive audio software, known for its advanced sound tuning solutions for car manufacturers worldwide.
When the brand set its sights on China, it partnered with Sekkei Digital Group to build local awareness, establish credibility with OEM decision-makers, and engage tech-savvy audiences through digital and event-driven campaigns.
The Challenge
Despite strong global recognition, the brand needed to translate its expertise into local awareness and meaningful engagement with Chinese consumers and OEM partners.
The challenge lay in blending technical credibility with local content planning that would resonate across digital ecosystems like Baidu, WeChat, Douyin, and Xiaohongshu.
Our Solutions
To support their B2B marketing efforts, we developed integrated campaigns focused on content localization and brand awareness to increase ARKAMY’s relevance and credibility in the Chinese market.
WeChat Content Marketing
- Strategic content planning through WeChat articles, aligned with industry milestones, trade shows, and product guides.
- Delivered using high-impact article templates designed for mobile engagement.
Website Localization
- Adapted ARKAMYS’s web experience for the Chinese market, from content translation and ICP application to obtaining a local domain name and hosting.
- Making it easier for B2B audiences to discover the brand through local search channels such as Baidu.
KOL & O2O Event Campaigns
- Partnered with local KOLs on Douyin and Xiaohongshu for the 2023 Shanghai Auto Show.
- Their short videos and media-rich content amplified brand exposure before and during the event, driving real-time interest and digital engagement.
The Results
ARKAMYS achieved strong brand visibility, content performance, and event user engagement across China’s most influential social media platforms. Here are some KPIs we managed to generate during this project.
50%
WeChat follower growth
20
Articles published
6,000+
Total WeChat reads
1M+
Views on Douyin
18,000+
Xiaohongshu reads
Related B2B Projects
Here are a few examples of how we’ve helped global brands strengthen their presence and engagement in China’s professional and industrial sectors.
Solvay wanted to build thought leadership in China and engage an industry-focused audience on WeChat. That’s why we created a content strategy dedicated to simplifying complex innovations and providing in-depth guides that directly address the concerns of decision-makers and establish credibility within the industry.
French manufacturer Lynred needed to raise brand visibility and unlock new B2B opportunities in China’s digital ecosystem. We supported the push through WeChat Official Account management, creating technically enriched, industry-specific content.
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B2B MARKETING IN CHINA FOR FOREIGN BRANDS
In China, foreign B2B brands are assessed quickly by how well they appear across local platforms and search ecosystems. Our campaigns are designed to build brand authority, support evaluation, and move qualified buyers closer to inquiry.
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