B2B Marketing Case Study
LYNRED CAMPAIGN
LYNRED is a leading French manufacturer of cooled detectors and microbolometers. Its technologies support defense, aerospace, industrial, and commercial applications worldwide.
To strengthen brand visibility and unlock new B2B opportunities in China, they partnered with Sekkei Digital Group to build awareness among highly targeted professional audiences through WeChat social media content creation and publishing.
The Challenge
The challenge was reaching a technically informed audience through local digital channels while clearly communicating advanced infrared and detection technologies.
Content had to remain technically accurate and align with the expectations of Chinese industry professionals, and support credibility in sectors where trust and expertise are critical. At the same time, LYNRED needed consistent visibility in a competitive B2B environment shaped by domestic and international players.
Our Solutions
We executed a focused B2B marketing strategy in China, centered on WeChat, to support brand visibility, credibility, and audience engagement. Our approach combined account management, technical content planning, and ongoing interaction to position LYNRED as a trusted technology provider within China’s professional and industrial sectors.
WeChat Content Marketing
- Managed the WeChat Official Account, including profile setup, publishing schedules, and performance monitoring, to ensure consistent and well-timed exposure.
- Developed industry-focused content aligned with market trends, highlighting LYNRED’s technologies and applications for technical and professional audiences.
- Delivered articles balancing technical depth and clarity, making complex concepts accessible while maintaining professional credibility.
The Results
Our WeChat-driven strategy significantly strengthened LYNRED’s presence among China’s technical and engineering-focused audiences. The account achieved strong momentum throughout 2023, reflecting increased interest in the brand’s article readership rate and follower count.
+1,600%
Follower growth on WeChat
48
WeChat articles published
6,300+
Total article reads
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B2B MARKETING IN CHINA FOR FOREIGN BRANDS
In China, foreign B2B brands are assessed quickly by how well they appear across local platforms and search ecosystems. Our campaigns are designed to build brand authority, support evaluation, and move qualified buyers closer to inquiry.
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