Medical
Positioning on Baidu is Essential in the Competitive Chinese Medical Industry
Getting a foot in the door in the second largest medical industry in the world can be difficult if brands don’t have the right positioning. The B2B medical and pharmaceutical industry in China is extremely competitive, and to be successful, they have to land a good space on China’s top search engine, Baidu.
Brands must also stay on top of trends, search engines, and social media and utilize the right digital channels and outlets to promote their notable medical and healthcare companies. They must have a strong knowledge base of local regulations and digital systems to ensure they create content and build relationships that secure trust and build awareness of their product among other businesses.
How we can help
- Providing you with the right knowledge
- Activating your Medical brand in China
- Social media consultancy and Operations
- WeChat Management and Social CRM
- Launching targeted Baidu SEM campaigns
- Increasing awareness through advertising tailored to China
- Tailored Website localization services
Our capabilities
- Digital Marketing Strategy
- Market studies & Competitive Intelligence
- Chinese social media management
- WeChat & Social CRM
- Web Development
- Online Reputation
- Baidu SEO & SEM
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Solutions we deploy
At Sekkei Digital Group, we’ve been helping increase medical brands’ exposure and trust factor in China’s digital ecosystems for the past 13 years. Through the outcomes of market studies and competitor analysis, we create content, assist with social CRM management, Baidu SEO services to provide custom digital solutions and create a positive image through owned social accounts.
The Medical industry is all about Online Reputation in China
In the Chinese medical industry, clients and patients will always go out of their way to verify medical devices, products, pharmaceuticals, and services before making an informed decision.
Part of the reason for this is because of the rise of many medical scandals in China, where consumers have become victims of buying fake devices and pharmaceuticals and paying for non-existent services.
Because of this, people are less likely to trust a brand unless they have a strong presence, high engagement rate, and positive reputation. Therefore building trust amongst a target audience requires a strong foundation on official and non-official digital channels. If not, it’s a difficult challenge to get leads or conversions for a medical business.
Helping Medical companies to localize and optimize their Websites in China
To look established and sell effectively to China, businesses must have a website that is well-positioned and optimized for China’s top search engine: Baidu. To do this requires a strong knowledge of regulations, an ICP license, and a website localized to follow the laws in China.
It’s also essential that their websites consist of as much detail as possible, sharing information about their products, services, and certifications to instill trust and enrich the user experience.
Plus, for visibility to occur on search engines, all of their pages must be optimized with the relevant keywords and format to match common terms and search engine preferences. Once localized and optimized, brands have a higher chance of clients and patients exploring their pages and trusting the information about their products and services.
Medical companies need to care about their Social presence in China
When pushing a medical business to the forefront of other companies’ attention in China, brands must aim to ditch traditional email marketing. The attention span of clients and patients is a lot less, and their energy is more invested on platforms like WeChat, especially with the rise in medical digitization.
On WeChat and thanks to social CRM solutions, brands can actively engage with them by pushing specific and targeted content to followers and groups with rich content, based on topics of interest, to generate trust within their online community.
It’s also essential that they have a positive reputation that exists online about them to grow their medical establishment or business.
Through medical key opinion leaders like pharmacists, doctors, and scientists, brands can host information led sessions through live streams and write for forums and online press releases to build trust in their products.
Our Medical clients
Related Article
How much do you know about the digital healthcare revolution occurring in China? Digital healthcare has grown exponentially over recent years as the demand for the standardization and digitization of healthcare, pharmaceutical services, and other medical services continues to rise.
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On-Site & Off-Site Baidu SEO Campaigns
Merck’s aim when linking up with Sekkei Digital Group was to help develop their brand awareness and bring more visibility to its product, MSD Manuals, and to bring more traffic to the company website. There were two main ways that we planned on achieving this goal: Baidu SEO Starter Pack and Baidu SEO Campaigns, including Content Marketing and Backlinks.
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