Influencer Marketing Case Study
GENTLER STREAK CAMPAIGN
The Challenge
Gentler Streak wanted to strengthen brand awareness in China and drive more app downloads, but competition in the fitness-tracking category on Xiaohongshu is extremely high. Local audiences often rely on KOCs for credible recommendations, so the brand needed creators who could deliver authentic content and communicate the app’s benefits.
The main challenge was identifying the right profiles, ensuring consistent messaging, and generating enough social proof to stand out in a visually driven platform.
Our Solutions
To support Gentler Streak’s marketing goals, we activated a targeted influencer program. Our team sourced fitness, tech, and lifestyle KOCs whose content aligned with the app’s balanced-training philosophy. We guided the full process from briefing to content delivery, ensuring every creator showcased the app’s streak-building, progress-tracking, and motivational features.
KOC Collaborations on Xiaohongshu
- Sourced and enrolled relevant fitness and lifestyle KOCs on Xiaohongshu to support the campaign.
- Managed the campaign end to end, including planning, editorial guidelines, and content direction to ensure consistent messaging.
- Oversaw content creation, posting schedules, and real-time management to ensure creators effectively showcased Gentler Streak’s features.
The Results
The campaign generated strong visibility and positive audience interactions across Xiaohongshu. With 22 participating KOCs, Gentler Streak received steady content output showcasing real workout routines and app features. The posts accumulated high traction, reinforcing the brand’s credibility among fitness-oriented users in China.
22
KOCs Enrolled
1M+
Total views
10,000+
Total engagements
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Related Services
Influencer Campaigns
Our influencer campaigns connect brands with carefully selected KOLs and KOCs to build credible visibility within China’s gaming ecosystem. Our team oversees creator sourcing, campaign execution, and content alignment to generate meaningful engagement and reach highly active gaming audiences.
SDG Expertise in Focus
Explore Sekkei Digital Group’s recommended strategies for foreign brands executing game marketing in China.
GAME MARKETING IN CHINA FOR FOREIGN IPS & PUBLISHERS
China’s gaming audience discovers titles through short videos, livestreams, search, and fan communities before committing to play. Built around these behaviors, we help foreign publishers activate campaigns on channels like Douyin, Bilibili, WeChat, and Weibo to drive installs, sustained engagement, and long-term player activity.
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