B2B Marketing Case Study
MOXA CAMPAIGN
MOXA is an industry leader in industrial networking, computing, and automation solutions that support the connectivity infrastructure of the Industrial Internet of Things (IIoT).
As the company expanded its market presence in China, MOXA partnered with Sekkei Digital Group to strengthen Baidu advertising performance, generate more qualified leads, and improve conversion efficiency among technically sophisticated B2B audiences.
The Challenge
Our Solutions
We implemented a performance-driven B2B marketing strategy in China by restructuring and optimizing MOXA’s Baidu SEM campaigns, improving targeting, tracking accuracy, lead quality, and acquisition costs.
Baidu SEM Account Audit
- Audited and rebuilt the Baidu SEM account, optimizing campaign structure, ad groups, and keyword segmentation.
- Improved targeting and alignment between search intent and landing pages.
Keyword, Bidding, and Budget Optimization
- Refined keyword strategy, bidding logic, and budget allocation to prioritize high-intent searches.
- Reduced inefficient spending while improving visibility for core industrial and IIoT keywords.
Campaign Management & Tracking
- Implemented improved tracking with UTMs and platform tools to measure campaign performance accurately.
- Supported campaign expansion for new product launches and scaled lead-generation efforts.
The Results
Following the restructuring and optimization of MOXA’s Baidu SEM campaigns, performance improved significantly across traffic quality, engagement, and cost efficiency. The updated strategy delivered stronger visibility, higher interaction rates, and more efficient lead acquisition.
+70%
Increase in total clicks
+142%
Increase in click-through rate (CTR)
+115%
Increase in page views
-25%
Reduction in cost per lead (CPL)
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B2B MARKETING IN CHINA FOR FOREIGN BRANDS
In China, foreign B2B brands are assessed quickly by how well they appear across local platforms and search ecosystems. Our campaigns are designed to build brand authority, support evaluation, and move qualified buyers closer to inquiry.
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