When it comes to Chinese e-commerce, the first thing that often comes to mind is popular local platforms like Tmall, JD.com, or Little Red Book. But did you know that there’s another market that can help you connect with consumers in China? According to 2022 market data, Pinduoduo surpassed JD.com as the second-largest Chinese e-commerce platform.
Living in China, there are certain apps that are unavoidable; Tencent’s WeChat is one, the other being Meituan-Dianping. Millions of Chinese citizens rely on these apps every day in almost every aspect of their lives. Seeing that China is a mobile-first society, these apps work hard to make sure users have everything they need in the palm of their hands.
If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything …
China is already more digitized than many spectators realize with one of the most active digital-investment and start-up ecosystems in the world. “Ecosystem” is a word that gets thrown around …
From BAT China to TMD Shanghai: China’s New Digital Ecosystem Read More
WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing …
Go Player, the new energy drink, arrived in Shanghai. The energy drink containing \”well balanced flavour with four types of energy sources and refreshing carbonation\” chose Sekkei Studio to design and create …
Go Player chose Sekkei Studio to develop its WeChat app Read More
