Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.
7 China SEO Strategies to Boost Your Brand This 2024 Read More
The Chinese market has a distinct digital ecosystem. In addition to the native language, the implementation of the Great Firewall policy makes the country’s website localization process more complex and challenging for foreign businesses.
7 Best Practices for Website Localization in China [Full Guide] Read More
Chinese consumers have always been enthusiastic about buying health products or any brand related to wellness. This strong preference stems from a cultural standpoint, where traditional Chinese medicine is believed to be an effective medical system to prevent illnesses.
Vitamins & Health Supplement Market in China [Key Trends] Read More
Artificial intelligence has taken the world by storm, with over 250 million companies worldwide utilizing this technology for their day-to-day business operations. Although the Chinese government has barred access to ChatGPT in China, Baidu took center stage and introduced its AI chatbot, Ernie Bot, to the general public as a local alternative.
ChatGPT vs Baidu Ernie Bot: How Can These Tools Help Your Brand? Read More
It’s no secret that promoting a healthy lifestyle has always been a solid driving force within the Chinese consumer market. In fact, based on a survey, 73% of local shoppers in China are willing to pay premium prices for products that are beneficial for their mental and physical well-being.
7 Chinese Wellness Market Trends Foreign Brands Should Know Read More
According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.
Promoting Overseas Schools in China: Insights & Strategies Read More
According to recent statistics, more than 700,000 Chinese students are pursuing international education globally. Despite the recent decline in enrollment caused by the pandemic, overseas student enrollment is quickly regaining momentum while the global condition improves. And with the locals remaining faithful to the importance of education, international institutions hoping to start attracting Chinese students must develop strategies if they want to connect with their target audience.
Recruiting Chinese Students: Key Market Strategies Read More
Baidu, in China, is the mother of all local search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of not only the scale, but also the importance of Baidu for any brands looking to do business in China. If there is one place that brands should want to show up, it’s organic search engine results on Baidu.
Baidu SEO Website Optimization Strategies Read More
As China’s largest search engine, Baidu is a critical component of any digital marketing strategy targeting Chinese consumers. With over one billion daily active users, the Baidu search engine offers unparalleled reach to businesses looking to expand their presence in China’s rapidly growing digital market. However, optimizing your Baidu SEO can be challenging, particularly for businesses without a strong understanding of the Chinese digital landscape. To help you stay ahead of the curve, we’ve put together a comprehensive guide to the latest Baidu SEO trends for 2023.
Guide to Baidu SEO Best Practices in China Read More
One might think that building a website for a Chinese audience would be easy. Simply take the content from the original website, translate it, create a subdomain for Chinese users, and job done, right? Wrong. The way that people interact with the web varies around the world. Netizens in China have a fairly distinct set of expectations about how a website should look, feel, and navigate.
How to build a Website for China Read More
