JD.com

5 Chinese New Year Marketing Campaign Strategies [Brand Guide]

The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point.

5 Chinese New Year Marketing Campaign Strategies [Brand Guide] Read More

Chinese New Year digital marketing strategies

Get our latest news

Scroll to Top