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520 Festival in China: Unofficial Chinese Valentine’s Day

Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.

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520 Day China

How to Obtain a Business License in China [Step-by-Step Guide]

Are you planning to conduct business operations in China or seek partnerships with Chinese companies? If your answer is yes, chances are you’re wondering what business licenses you’ll need. We know that complying with local regulations and requirements can be tricky, especially for foreign companies and investors entering the Chinese market for the first time.

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Obtaining a business license in China

Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market

China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.

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China cosmetics trends

TikTok vs Kuaishou: Hottest Short Video Platforms in China

Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.

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