After opening your brand’s official WeChat account, what’s next? Perhaps you’re wondering how to boost your marketing efforts to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through releasing short video content.
WeChat Channels (视频号) Marketing Guide for Foreign Brands 2026 Read More
With many Chinese video game companies expanding globally, the country’s thriving gaming industry is unlikely to slow down any time soon. This $47 billion market is dominated by domestic publishers, each highly dedicated to introducing new games every chance they get to maintain the growing demand from China’s gaming population.
7 Biggest Video Game Publishers in China Read More
Live commerce has become a significant part of how Chinese consumers shop online. In 2024, China’s livestream shopping generated about 4.5 trillion yuan in GMV. These numbers are not surprising, especially considering that eight in ten local consumers have purchased through a stream at least once. Naturally, brands and retailers from Western markets are now more eager to find ways to sell products to this growing audience segment.
Live Commerce in China: Trends and Platforms You Should Know Read More
Did you know that Douyin is the second most popular social media app in the Chinese market? In fact, this platform has garnered an enormous user base of over 766 million active users in 2024. Since its catapult to fame, this channel has become the go-to app for businesses to connect with Chinese consumers.
How To Open A Douyin Store For Your Brand? [Guide] Read More
With their massive audience reach, tapping into popular esports livestream platforms in China offers foreign brands an opportunity to drive sales and increase local visibility. Here are some insights from our team that may help you maximize these channels.
5 Most-Used Esports Livestream Platforms in China [Top List] Read More
Right now, international brands cover around 50% of the local cosmetics market. While domestic players are slowly catching up, the high demand for foreign beauty products makes Western marketers more eager to find new ways to sell their products to Chinese consumers.
Chinese E-Commerce Platforms for Beauty Brands: 12 Key Channels Read More
Local festivals and holidays are the peak of consumerism in China, and one of the celebrations that Chinese consumers highly anticipate every year is the Qixi Festival. Beyond its long-standing culture, the younger Chinese population embraces this holiday as a chance to express their affection creatively.
2025 Qixi Festival in China: Marketing Insights and Strategies Read More
A few years ago, Key Opinion Leaders (KOLs) were the primary focus of most Chinese influencer marketing strategies. However, with local consumers actively seeking genuine user-generated content, they now view micro-influencers (KOCs) as a more credible source of brand recommendations.
Finding a KOC in China [Marketing Tips] Read More
The China Online Consumer Brand Index report, released by Peking University and Alibaba’s Taobao and Tmall Group, provides foreign marketers with in-depth insights about the country’s current market trends and consumption patterns. Read along as we assess the impact of foreign brands in China.
5 Market Insights from China’s Consumer Brand Index (2025) Read More
Today’s Chinese women wield enormous purchasing power. Nearly 400 million Chinese women (ages 20–60) now drive the market, controlling roughly $1.4 trillion in annual spending. In fact, these women hold about 70% of all household purchases in China. They make up roughly half of China’s online population, with over 624 million female internet users.
She Economy in China: How Do Chinese Women Shop Online? Read More
