Chinese consumers have consistently favored tea drinks, and demand for these products has increased significantly in recent years. Right now, As a result, foreign tea importers are moving more quickly than ever to penetrate this market.
Chinese Tea Market: How To Enter As A Foreign Brand [Guide] Read More
As the largest search engine in China, Baidu is a platform you can’t skip when conducting SEO. Beyond its massive user base, this marketing channel operates with more sophisticated algorithms and technologies than other search-based platforms in the local market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
Optimizing for search engines is an excellent strategy to amplify your brand presence in China. However, due to the Great Firewall policy implemented rigorously by the Chinese government, the platforms available and visible to local users differ significantly from those in the West.
Baidu vs Google: 8 Key Differences You Should Remember Read More
Even if you’re planning to enter the local market virtually, it’s a no-brainer that you need to present a business license or some kind of permit to sell anything to Chinese consumers. The real question is what kind of licenses do you need, and how can you obtain them?
Do You Need a Business License to Sell Online in China? [Requirements] Read More
Chinese tourists research and book travel very differently from Westerners. These consumers are accustomed to using a super-app ecosystem where local platforms dominate every stage of a trip, from inspiration to booking to social sharing. Here are some of the travel apps they use for planning and booking.
Top 10 China Travel Apps for Tourism Marketing Read More
Key Opinion Leaders have long been pivotal in helping foreign brands break into China’s ever-evolving digital landscape. With their strong local influence, deep consumer trust, and content that resonates with niche audiences, these creators have become vital partners in driving brand awareness and user engagement.
Guide to KOL Marketing in China: How to Get Started for 2025 Read More
Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.
Top 7 Social Commerce Platforms in China [Marketer’s Guide] Read More
Last year’s Dragon Boat Festival showcased a rebound in consumer activity across China. With the usage of social and e-commerce channels already widespread in the country, the upcoming holiday is an opportunity for marketers to resonate with the local market.
The Importance of Dragon Boat Festival in China [Full Guide] Read More
WeChat articles offer foreign businesses a unique opportunity to engage Chinese consumers. By understanding the format, leveraging the platform’s features, and applying smart content marketing strategies, you can turn a simple article into a source of engagement and traffic for your brand in China.
How to Create WeChat Articles for Your Business in China [Guide] Read More
Among many promotional events that may drive sales and online engagements for foreign brands is China’s 618 Shopping Festival. It’s the country’s second-largest annual e-commerce festival, so local consumers and participating merchants highly anticipate it year after year.
Everything About 618 Shopping Festival in China [Trends & Strategies] Read More
