Secure Strong Leads with Baidu Advertising in China

As a Baidu Advertising agency in China, Sekkei Digital Group (SDG) specializes in managing Baidu Ads campaigns and helping businesses achieve their marketing goals. With our expertise, we can help your business increase its visibility and reach in China.

Baidu Ads offers a range of advertising options, including paid ads, display ads, and mobile ads, allowing businesses to tailor their campaigns to their specific marketing objectives.

Baidu Ads Services

As a leading digital marketing agency in China, SDG has extensive experience in creating and managing Baidu Ads campaigns that deliver measurable results for our clients.

We start with a thorough understanding of your business objectives and target audience. We identify the most effective keywords, ad copy, and targeting options to ensure maximum ROI fort your Baidu Advertising campaigns.

Our team works closely with  our clients to create customized Baidu Ads campaigns that deliver tangible results.

Accounts opening

Setting up a Baidu Ads account can be a complex and challenging process. That’s why Sekkei Digital Group offers comprehensive account setup services. Our team handles the entire account setup process, from registering your Baidu Ads account to acquiring an ICP license. 

Account Setup

SDG offers Baidu account setup services to ensure that your account complies with Baidu’s advertising policies. Our experienced team sets up new accounts for clients, or optimizes existing accounts to meet Baidu’s requirements. We also provide support for account verification, as well as setting up ad campaigns and budgets.

Jimuyu (基木鱼) - Landing Page Solution

Baidu Search has many regulations in place, and some industries cannot showcase their landing page on the platform. If this is the case, we will take control and build the page for you in Baidu’s H5 builder, ensuring it passes the vetting process and showcases your brand perfectly.

Landing Page Optimization

A well-designed and optimized landing page is critical for maximizing the effectiveness of your Baidu Advertising campaigns. SDG provides landing page optimization services to improve the user experience and drive conversions. 

Keyword Research

Our team of Chinese digital marketing experts conducts extensive keyword research to identify the most relevant and effective keywords for your campaigns. We also analyze your competition and target audience to develop a customized keyword strategy for your business.

Ad Copywriting

Our ad copy is always customized to your specific business needs, ensuring that your ads stand out from your competitors. You can be confident that your Baidu ads will effectively communicate your brand message to Chinese consumers.

Campaign Optimization

Our focus is on optimizing Baidu Advertising campaigns to drive maximum performance. Our experienced Chinese digital marketing professionals monitor campaign performance and make adjustments to targeting, bidding, and ad copy as necessary to improve ROI. 

Reporting and Analysis

At SDG, we provide detailed reporting and analysis to help you understand the performance of your Baidu SEM campaigns. Our reports include key metrics such as click-through rates, conversion rates, and ROI, and our team provides insights and recommendations to optimize campaign performance. 

We Handle It All

On Baidu, we streamline all operations’ administration, analysis, and marketing. We start with a consultation on your account opening and review the scope of work before advertising. During this time, we look to see if Jimuyu is required and any documents that might be required.

Once done, we will send your account for approval and start the setup. We work with you to create a solid strategy based on extensive market and keyword research when set up. As soon as the ads are live, we monitor them daily and look for new ways to optimize them. We will provide you with weekly updates on setting up, running, and optimization.

Looking to maximize conversions on China's largest search engine?

Types of Baidu Ads:
Which One is Right for Your Business?

Brand Zone Ads

These ads offer businesses a dedicated page within Baidu’s search results that displays their brand logo, product images, and other key information.

Search Ads

These ads appear at the top or bottom of Baidu search engine results pages (SERPs) when users search for relevant keywords.

Native Ads

These ads blend in with the content of the website on which they appear, making them less intrusive and more engaging for users.

Display Ads

These ads are banner or video ads that appear on various websites within Baidu’s display network. They can be targeted to specific audiences based on demographics, interests, and behaviors.

Video Ads

These ads are short video clips that play before, during, or after video content on Baidu’s video platform, iQiyi.

Maps Ads

These ads appear on Baidu Maps when users search for local businesses or locations, making them ideal for businesses with physical storefronts or locations.

Questions Our Customers ask
about Baidu Paid Ads

Baidu SEM campaigns require businesses to have a Chinese business license and an ICP license, which can be obtained through a third-party service. Additionally, businesses need to set up a Baidu account and choose a payment method, which can be a bit more complicated than other platforms. Finally, it’s important to have a clear understanding of your target audience and competition in order to create an effective SEM strategy that yields the best results.

Baidu SEM operates differently than Google Ads due to China’s unique digital landscape. For example, Baidu requires businesses to have a Chinese business license and ICP license before they can advertise on the platform. Additionally, Baidu’s ad formats and targeting options differ from Google.

Advertising on Baidu allows businesses to reach a large audience in China, which has the world’s largest online population. Baidu also offers a variety of ad formats and targeting options, allowing businesses to tailor their campaigns to their specific audience.

Baidu Jimuyu is a platform provided by Baidu for advertisers to create landing pages specifically for Baidu SEM campaigns. The platform offers a variety of templates and customization options to create effective and visually appealing landing pages. By using Jimuyu, advertisers can improve the relevance and quality of their landing pages, which can lead to higher conversion rates and lower costs per click.

Opening a Baidu Ads account can be a complex process, especially for foreign companies. This is because Baidu Ads has specific requirements that businesses must meet to create an account. For example, businesses need to have a Chinese business license and an ICP license. Additionally, the account setup process is entirely in Chinese, which can be a significant barrier for non-Chinese speakers. However, businesses can work with a Baidu Ads agency in China, like Sekkei Digital Group, to help streamline the account opening process. An experienced agency can navigate the Chinese language and cultural barriers and ensure that all necessary requirements are met. This makes the account opening process much smoother and less stressful for businesses looking to advertise on Baidu.

A Baidu Ads agency in China helps businesses navigate the complex landscape of Baidu advertising. They can provide services such as account setup, keyword research, ad copywriting, campaign optimization, and reporting to ensure businesses achieve maximum ROI from their Baidu SEM campaigns.

Baidu Ads offers two main bidding methods: cost-per-click (CPC) and cost-per-impression (CPM). With CPC bidding, advertisers only pay when a user clicks on their ad. The CPC amount is determined by the advertiser’s bid and the ad’s quality score. With CPM bidding, advertisers pay for every 1,000 impressions (views) their ad receives, regardless of whether or not a user clicks on the ad. Advertisers can also choose to set a maximum daily budget to ensure they don’t overspend on their campaigns.

Baidu Display Network (BDN) is a platform that allows businesses to advertise their products and services through banner ads, videos, and other rich media formats on various websites and mobile apps that are part of the Baidu Union. Baidu Union is a network of third-party websites and mobile apps that have partnered with Baidu to display advertising content on their platforms.

Let’s work together!

Have a project in mind or need our help in identifying one?
We want to hear from you.

Learn more about Baidu Ads

Baidu PPC Strategies and Tips

To launch a successful marketing campaign in China, it’s a no-brainer that brands must adapt to standard market nuances. One of the strategies that can help you do that is Baidu Ads. Besides SEO strategy, advertising tools can generate high-quality leads and promote brand awareness if appropriately implemented.

In today’s digital landscape, where businesses strive to capture the attention of their target audience, Baidu Ads landing pages for PPC campaigns have become a vital component of successful marketing campaigns. A well-designed landing page can make all the difference in converting visitors into customers, driving revenue, and achieving marketing goals. 

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Related Work

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Moxa reached out to Sekkei Digital Group to take over their Baidu SEM account and help them create a new campaign strategy that would attract more leads and increase conversion rates. The first thing we wanted to focus on was optimizing the entire account while also focusing most of our attention on some necessary basic setup works that we had identified as missing.

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