Boost Your Brand Exposure

Looking for a reliable Baidu SEO agency in China to help you increase your brand exposure? Our digital marketing agency has extensive experience in helping foreign brands succeed in China’s rapidly growing digital market. 

With our deep knowledge of Baidu’s search algorithms and custom SEO campaigns, we can improve your website’s visibility, drive inbound traffic, and boost your brand’s online presence. Don’t miss out on the opportunity to connect with millions of potential customers in China. 

Contact us today to learn how we can help you achieve your business goals through Baidu SEO.

Baidu SEO services

Baidu SEO Services in China

Baidu SEO works a little differently than SEO best practices for Google. Several additional factors must be considered, leading to many foreign businesses struggling to gain the exposure they might hope for.

It takes a strong knowledge of the search engine algorithms and laws relating to Chinese content management before any outline can be made for optimization. Compared to Google, the process is different for keyword research and search engine optimization, requiring qualified experts to study and implement them.

At Sekkei Digital Group, our specialists handle all the complexities of search engines and Chinese culture. They smoothly streamline the deliverables into a strategy that organically increase your exposure and attract new customers.

SEO Starter Pack

Baidu search engine optimization can also help you increase your ranking, visibility, and conversions. Sekkei Digital Group will utilize our resources to gather valuable and relevant information about your competitor’s marketing strategies. The Baidu SEO starter pack helps us extract all the relevant information from you about your competitors, goals, objectives, pages to your target audience, and keywords. Based on this, we optimize your existing website or help prepare your new one ready for search engines like Baidu in China.

SEO Campaigns

Target your ideal consumers with a well-structured SEO campaign customized to your business. We will communicate with you directly weekly and monthly, defining pages, keywords, goals, publishing content, and more. This collaborative approach ensures any content created or actions taken meet your requirements. We also review your website, optimizing its code, layout, and structure to ensure it is perfectly optimized for Baidu.

Baidu Keyword Research

Keyword research is an essential aspect of any Baidu SEO marketing campaign. When you have an excellent and well thought out keyword database in place, you will find it much easier to discover what your target audience are searching for, and then create content, products, or services that meet those needs.

Competitor Analysis

Discovering competitors using a couple of keywords on Baidu is simple, but it is a manual process that can take up a lot of time. What if I told you that the Sekkei crawler could find competitors using thousands of keywords, all automatically? Our program automatically crawls URLs and creates a document for you to review and analyze your competitors.

Onsite SEO Audit & Optimization

As well as creating Baidu search engine optimization content, we will also optimize what is already on your website. We will identify potential issues, and work with your team to resolve them quickly and easily.

Content Optimization

SDG Baidu SEO Agency is packed with creative writers that develop exciting and insightful content that is perfectly optimized for Baidu.

Baidu Mobile SEO

Optimizing your website for mobile has never been more important, and the mobile wave shows no sign of slowing down. SDG Baidu SEO agency will take the necessary steps to optimize your site on mobile, ensuring it meets all of the Baidu mobile SEO requirements, to ensure you achieve results across all platforms.

Baidu SEO Consulting

Sometimes, you can be too close to something to see the problem. Our team of Baidu SEO service experts can quickly come in and review your current SEO campaign and offer impartial and strategic advice to take your performance to the next level.

Baidu Indexation Improvement

It is not uncommon that a business has plenty of pages indexed through Google, but not many by Baidu. However, rather than sitting scratching your head, trying to understand why, you can utilize the skilled team at Sekkei Digital Group, who has plenty of experience indexing pages on Baidu.

Baidu Penalization Recovery

If you have attempted to keyword stuff or add numerous backlinks, chances are you have received a penalization from Baidu in the past. These penalizations can be crippling, with some websites losing as much as half of their traffic in an instant. That is why it is so important to work with experts like the ones at Sekkei Digital Group. We know the rules, and we abide by them. We get the most out of Baidu, without overstepping the boundaries.

We Handle It All

We will always keep you in the loop when optimizing your website and content for Baidu SEO in China. Whether it’s the beginning of a campaign or an introduction to SEO, we provide monthly reports and calls, informing you about your company’s progress. Whatever Baidu SEO support you need, we always ensure that the work we undertake aligns with your goals.

Looking to increase your ranking on China's #1 search engine?

Questions Our Customers ask
about Baidu SEO in China

One of the biggest differences between Baidu SEO and Google SEO is the way in which Baidu processes Chinese characters. Unlike Google, which uses a space-based segmentation algorithm, Baidu uses a dictionary-based segmentation algorithm to divide Chinese characters into words. This means that Baidu places a greater emphasis on the use of Chinese characters and the quality of the content written in Chinese characters.

Additionally, Baidu places more importance on the quantity and quality of backlinks and social media signals in its algorithm compared to Google. Baidu’s algorithm considers the number of backlinks, the quality of the referring domains, and the anchor text used to link to a website. Social media signals such as likes, shares, and comments are also important factors in Baidu’s algorithm, especially on popular Chinese social media platforms such as Weibo and WeChat. A Baidu SEO agency like SDG can help businesses optimize their website for these factors and improve their Baidu SEO rankings.

Baidu prioritizes Chinese content in its own search engine top results. This means that having high-quality, original Chinese content on your website can significantly improve your Baidu SEO rankings. However, it’s important to note that the quality of the content is still more important than the language it’s written in. Baidu’s algorithm considers factors such as keyword relevance, originality, and readability when ranking content in its search results. Therefore, even if you have Chinese content on your website, it’s important to ensure that it meets Baidu’s quality standards. Baidu SEO agencies can help businesses create high-quality Chinese content and optimize it for Baidu’s algorithm.

Baidu places more emphasis on meta tags compared to Google. Optimizing your meta titles and descriptions with relevant keywords can help improve your Baidu SEO rankings. Baidu’s search algorithm uses meta tags to better understand the content on a page and to determine how relevant it is to a particular search query. It’s important to ensure that your meta tags accurately reflect the content on your website and include relevant keywords that users are likely to search for. Baidu SEO agencies can help businesses optimize their meta tags and improve their visibility in Baidu’s search results.

Baidu takes a stricter approach to duplicate content compared to Google and may penalize websites that have significant amounts of duplicate content. Duplicate content refers to content that appears on multiple pages of a website or content that is copied from other sources. Baidu’s algorithm considers duplicate website content to be low quality and may lower the ranking of a website that has a lot of duplicate content. To avoid being penalized by Baidu, it’s important to ensure that your website’s content is original and not copied from other sources. Baidu SEO agencies can help businesses identify and remove duplicate content from their website.

Social media signals are important factors in Baidu’s algorithm. Baidu considers likes, shares, and comments on popular Chinese social media platforms such as Weibo and WeChat when ranking websites in its search results. Having a strong social media presence and engaging with your audience can improve your Baidu SEO rankings. It’s important to create high-quality content that users are likely to share and engage with on social media platforms. Baidu SEO agencies can help businesses develop and implement a full social media marketing strategy to improve their Baidu SEO rankings.

Website speed is an important factor in Baidu’s algorithm. Baidu favors websites that load quickly and may penalize websites that have slow loading times. Slow loading times can lead to a poor user experience, which can negatively impact your Baidu SEO rankings. To improve your website’s loading speed, you can optimize images and videos, use a content delivery network (CDN), and minimize the use of plugins and scripts. Baidu SEO agencies can help businesses identify and fix issues that may be slowing down their website and improve their Baidu SEO rankings.

Baidu SEO agencies specialize in optimizing websites for Baidu’s algorithm and can help businesses improve their Baidu SEO rankings. Baidu SEO agencies can help businesses with keyword research, website optimization, content creation,, and link building. They can also help businesses stay up-to-date with Baidu’s algorithm updates and ensure that their website is compliant with Baidu’s guidelines. Baidu SEO agencies have experience working with Chinese websites and can provide valuable insights and expertise to businesses looking to improve their Baidu SEO rankings.

Let’s work together!

Have a project in mind or need our help in identifying one?
We want to hear from you.

Learn more about Baidu SEO

Baidu SEO Guide 2023

As China’s largest search engine, Baidu is a critical component of any digital marketing strategy targeting Chinese consumers. With over one billion daily active users, the Baidu search engine offers unparalleled reach to businesses looking to expand their presence in China’s rapidly growing digital market.

Baidu, in China, is the mother of all search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of  the importance of Baidu for any brands looking to do business in China.

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Our aim when linking up with MSD was to help develop their brand awareness and bring more visibility to this exciting company and product, to bring more traffic to the company website. There were two main ways that we planned on achieving this goal: Baidu SEO Starter Pack and Baidu SEO Campaigns, including Content Marketing and Backlinks.

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