Douyin Advertising Agency

Maximize Your Reach in China with Douyin Advertising

Douyin (also known as Tiktok in some countries) is one of the most popular social media platforms in mainland China, with over 600 million active users. 

Navigating the complex world of Douyin advertising can be challenging. That’s where Sekkei Digital Group, a leading Douyin Advertising agency, comes in. We specialize in helping local and foreign businesses create and optimize Douyin advertising campaigns to achieve your marketing goals.



increase sales via Douyin

Douyin Ads Services

Douyin advertising can significantly increase your brand’s following, and subsequent sales. Implementing the right content can resonate with your audience and help you get ahead of the competition. Douyin Ads are particularly effective with Generation Z, due to their short, engaging, and entertaining nature.

Our Douyin marketing agency helps businesses increase their brand exposure with successful Douyin ad campaigns. Our experts will handle your account, and run campaign ads that will resonate with your Chinese audience.

Douyin account creation

We will help you create a new Douyin account or optimize your existing one, ensuring that it is set up correctly to maximize your advertising potential. 

Ad creative development

Our team of experts will work with you to develop highly creative and engaging ads that resonate with your target audience and drive business results. 

Target audience research

We conduct in-depth research to understand your target audience, their behaviors, interests, and demographics. This enables us to create targeted advertising campaigns that reach the right audience with the right message, increasing your chances of success.

Advertising strategy development

We develop customized advertising strategies that align with your business objectives and target audience. This includes selecting the right ad format, ad placement, bidding strategy, and scheduling to maximize your ROI and reach your goals.

Ads creation

Grab your audience’s attention with unique promoted content that resonates with your target consumers and adheres to Douyin and Chinese regulations. 

Daily budget definition

We implement a daily budget definition to ensure you never overspend. We ensure your budget for Douyin ads is within range and as effective as possible.

Ad campaign management

We manage your Douyin advertising campaigns, monitoring their performance and making adjustments as needed to optimize their effectiveness. 

Ad budget management

We help you set and manage your advertising budget, ensuring that you are allocating your resources effectively to achieve your business goals. 

Performance reporting

We provide detailed performance reports that show the results of your Douyin advertising campaigns. This includes metrics such as click-through rates, impressions, and conversions, as well as insights and recommendations to improve future campaigns.

Douyin account optimization

We continuously analyze data, test new ad formats and targeting strategies, and make adjustments as needed to ensure that your campaigns are always performing at their best.

We Handle It All

We make Douyin Advertising as simple as possible by handling every aspect, from opening and running your Douyin account, allocating your budget, creating your adverts, engaging with Douyin users and managing your campaigns.

We focus all of our efforts on helping you generate new leads, increase your sales, and create more brand awareness on Douyin. During the process, we will provide detailed insights and updates on every campaigns, alongside monthly reports, and forecasts.

Looking to gain greater exposure for your brand on Douyin?

Types of Ads on Douyin:
Which One Is Right For Your Business?

In-Feed Ads

These are the most common type of Douyin ads that appear in the user’s feed while they are scrolling through videos. They can be either images or videos, and can be up to 60 seconds long.

Brand Takeover Ads

These are full-screen ads that appear when a user opens the Douyin app. They can be either images or videos and are limited to one advertiser per day.

Sticker Ads

Users often add digital stickers to their videos: images that are either static, animated, or even interactive. Brands are capitalizing on this to create interesting, funny, brand-specific sets of stickers..

Hashtag Challenge

These ads encourage user-generated content by inviting users to participate in a challenge related to a specific hashtag. The challenge is usually sponsored by a brand, and users can win prizes for participating.

Questions Our Customers ask
about Douyin Advertising

Some Douyin advertising strategies that work well in China include utilizing localized content that resonates with Chinese culture, partnering with influencers to increase reach and engagement, and using Douyin’s advanced targeting options to reach specific demographics and audiences.

There are several types of Douyin ads available, including in-feed ads, brand takeover ads, and hashtag challenge ads. In-feed ads appear in the user’s video feed, while brand takeover ads take over the user’s screen when they first open the app. Hashtag challenge ads encourage users to create and share content using a specific hashtag.

Finding the right Douyin advertising agency involves doing research, reading reviews, and assessing their track record and expertise. Look for an agency with experience in Douyin advertising in China and a strong understanding of your business goals and target audience.

Douyin’s advertising reseller program allows agencies to resell Douyin advertising to their clients. This can benefit your business by providing access to discounted advertising rates and dedicated support from Douyin.

Ensuring the success of your Douyin advertising campaigns involves developing a solid strategy, understanding your target audience, and continually optimizing your campaigns based on data and performance metrics. It’s also important to work with an experienced and knowledgeable Douyin marketing agency.

Yes, foreign brands can advertise on Douyin. However, they need to comply with Chinese laws and regulations related to advertising. Also, foreign brands may face challenges related to language barriers and cultural differences while advertising on Douyin. Therefore, it is recommended to work with a Douyin advertising agency in China to ensure compliance and effective targeting.

To promote your Douyin store in China with ads, you can create Douyin Ads campaigns that target your desired audience. You can choose from various ad formats such as in-feed ads, brand takeover ads, and hashtag challenges, and target specific demographics or regions in China. Additionally, you can leverage Douyin’s data analytics to optimize your campaigns and drive better results.

The cost of a Douyin Ads campaign varies depending on various factors such as the ad format, targeting options, bidding strategy, and duration of the campaign. On average, businesses can expect to spend around CNY 50,000 – CNY 100,000 (USD 7,700 – USD 15,400) per month on a Douyin Ads campaign. However, the actual cost may vary based on the specific campaign goals and requirements.

Yes, Douyin Ads can target specific demographics or regions in China. You can use various targeting options such as age, gender, location, interests, and behaviors to reach your desired audience. Additionally, you can leverage Douyin’s data analytics to analyze your target audience and create customized campaigns that resonate with them.

Let’s work together!

Have a project in mind or need our help in identifying one?
We want to hear from you.

Learn more about Tencent Ads

Douyin Ultimate advertising guide

Chinese social media platforms are excellent avenues to increase brand awareness for new businesses entering China. However, the Douyin app stands out among many options, specifically for its creative tools, massive user base, and various ad formats.

Douyin E-commerce store

Did you know that Douyin is the second most popular social media app in the Chinese market? In fact, this platform has garnered an enormous user base of over 750 million daily active users in 2024.

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