Douyin Advertising Agency
Maximize Your Reach in China with Douyin Advertising
Douyin (also known as Tiktok in some countries) is one of the most popular social media platforms in mainland China, with over 600 million active users.
Navigating the complex world of Douyin advertising can be challenging. That’s where Sekkei Digital Group, a leading Douyin Advertising agency, comes in. We specialize in helping local and foreign businesses create and optimize Douyin advertising campaigns to achieve your marketing goals.
Douyin Ads Services
Douyin advertising can significantly increase your brand’s following, and subsequent sales. Implementing the right content can resonate with your audience and help you get ahead of the competition. Douyin Ads are particularly effective with Generation Z, due to their short, engaging, and entertaining nature.
Our Douyin marketing agency helps businesses increase their brand exposure with successful Douyin ad campaigns. Our experts will handle your account, and run campaign ads that will resonate with your Chinese audience.
Douyin account creation
We will help you create a new Douyin account or optimize your existing one, ensuring that it is set up correctly to maximize your advertising potential.
Ad creative development
Our team of experts will work with you to develop highly creative and engaging ads that resonate with your target audience and drive business results.
Target audience research
We conduct in-depth research to understand your target audience, their behaviors, interests, and demographics. This enables us to create targeted advertising campaigns that reach the right audience with the right message, increasing your chances of success.
Advertising strategy development
We develop customized advertising strategies that align with your business objectives and target audience. This includes selecting the right ad format, ad placement, bidding strategy, and scheduling to maximize your ROI and reach your goals.
Grab your audience’s attention with unique promoted content that resonates with your target consumers and adheres to Douyin and Chinese regulations.
Daily budget definition
We implement a daily budget definition to ensure you never overspend. We ensure your budget for Douyin ads is within range and as effective as possible.
Ad campaign management
We manage your Douyin advertising campaigns, monitoring their performance and making adjustments as needed to optimize their effectiveness.
Ad budget management
We help you set and manage your advertising budget, ensuring that you are allocating your resources effectively to achieve your business goals.
We provide detailed performance reports that show the results of your Douyin advertising campaigns. This includes metrics such as click-through rates, impressions, and conversions, as well as insights and recommendations to improve future campaigns.
Douyin account optimization
We continuously analyze data, test new ad formats and targeting strategies, and make adjustments as needed to ensure that your campaigns are always performing at their best.
We Handle It All
We make Douyin Advertising as simple as possible by handling every aspect, from opening and running your Douyin account, allocating your budget, creating your adverts, engaging with Douyin users and managing your campaigns.
We focus all of our efforts on helping you generate new leads, increase your sales, and create more brand awareness on Douyin. During the process, we will provide detailed insights and updates on every campaigns, alongside monthly reports, and forecasts.
Looking to gain greater exposure for your brand on Douyin?
Types of Ads on Douyin:
Which One Is Right For Your Business?
These are the most common type of Douyin ads that appear in the user’s feed while they are scrolling through videos. They can be either images or videos, and can be up to 60 seconds long.
Brand Takeover Ads
These are full-screen ads that appear when a user opens the Douyin app. They can be either images or videos and are limited to one advertiser per day.
Users often add digital stickers to their videos: images that are either static, animated, or even interactive. Brands are capitalizing on this to create interesting, funny, brand-specific sets of stickers..
These ads encourage user-generated content by inviting users to participate in a challenge related to a specific hashtag. The challenge is usually sponsored by a brand, and users can win prizes for participating.
Questions Our Customers ask
about Douyin Advertising
What are some Douyin advertising strategies that work well in China?
Some Douyin advertising strategies that work well in China include utilizing localized content that resonates with Chinese culture, partnering with influencers to increase reach and engagement, and using Douyin’s advanced targeting options to reach specific demographics and audiences.
What types of Douyin ads are available, and how do they work?
There are several types of Douyin ads available, including in-feed ads, brand takeover ads, and hashtag challenge ads. In-feed ads appear in the user’s video feed, while brand takeover ads take over the user’s screen when they first open the app. Hashtag challenge ads encourage users to create and share content using a specific hashtag.
How can I find the right Douyin advertising agency in China to work with?
Finding the right Douyin advertising agency involves doing research, reading reviews, and assessing their track record and expertise. Look for an agency with experience in Douyin advertising in China and a strong understanding of your business goals and target audience.
What is Douyin's advertising reseller program, and how can it benefit my business?
Douyin’s advertising reseller program allows agencies to resell Douyin advertising to their clients. This can benefit your business by providing access to discounted advertising rates and dedicated support from Douyin.
How can I ensure that my Douyin advertising campaigns are successful?
Ensuring the success of your Douyin advertising campaigns involves developing a solid strategy, understanding your target audience, and continually optimizing your campaigns based on data and performance metrics. It’s also important to work with an experienced and knowledgeable Douyin marketing agency.
Can foreign brands advertise on Douyin?
Yes, foreign brands can advertise on Douyin. However, they need to comply with Chinese laws and regulations related to advertising. Also, foreign brands may face challenges related to language barriers and cultural differences while advertising on Douyin. Therefore, it is recommended to work with a Douyin advertising agency in China to ensure compliance and effective targeting.
How can I promote my Douyin store in China with ads?
To promote your Douyin store in China with ads, you can create Douyin Ads campaigns that target your desired audience. You can choose from various ad formats such as in-feed ads, brand takeover ads, and hashtag challenges, and target specific demographics or regions in China. Additionally, you can leverage Douyin’s data analytics to optimize your campaigns and drive better results.
What is the average cost of a Douyin Ads campaign?
The cost of a Douyin Ads campaign varies depending on various factors such as the ad format, targeting options, bidding strategy, and duration of the campaign. On average, businesses can expect to spend around CNY 50,000 – CNY 100,000 (USD 7,700 – USD 15,400) per month on a Douyin Ads campaign. However, the actual cost may vary based on the specific campaign goals and requirements.
Can Douyin Ads target specific demographics or regions in China?
Yes, Douyin Ads can target specific demographics or regions in China. You can use various targeting options such as age, gender, location, interests, and behaviors to reach your desired audience. Additionally, you can leverage Douyin’s data analytics to analyze your target audience and create customized campaigns that resonate with them.
Let’s work together!
We want to hear from you.
Learn more about Tencent Ads
Douyin: arguably the Chinese tech sector’s biggest success story of the last five years. The short video app has not only won the hearts and minds of its 600 million monthly active Chinese users, but it has spawned one of the fastest growing apps, TikTok.
International audiences are often told that Douyin is TikTok, which they will no doubt be familiar with, given that it’s the most successful short video app in history.
Secure strong leads through Baidu Advertising
Be Distinctive On China's Biggest Digital Ecosystem
Make Yourself Visible To Gen Z And Millennials
Create Confidence And Conversions Together
WeChat Social Media Management
VEJA welcomed Sekkei Digital Group on board to increase visibility and construct a solid foundation for growth in the China market. Sekkei Digital Group specifically worked with Chinese social media platforms Weibo and WeChat to strengthen market presence and engagement.