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5 Chinese New Year Marketing Campaign Strategies [Brand Guide]

The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point.

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Chinese New Year digital marketing strategies

Guide to KOL Marketing in China: How to Get Started for 2024

Admit it or not, KOLs (Key Opinion Leaders) are the driving force behind successful brand endorsements in today’s top Chinese social media platforms. This effective marketing strategy has a rich history and continues to evolve in the digital era. Chinese KOLs have become synonymous with authority and trust, allowing them to endorse various topics and lifestyles to their niche audience.

Guide to KOL Marketing in China: How to Get Started for 2024 Read More

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