Local festivals and holidays are the peak of consumerism in China, and one of the celebrations that Chinese consumers highly anticipate every year is the Qixi Festival. Beyond its long-standing culture, the younger Chinese population embraces this holiday as a chance to express their affection creatively.
2025 Qixi Festival in China: Marketing Insights and Strategies Read More
Today’s Chinese women wield enormous purchasing power. Nearly 400 million Chinese women (ages 20–60) now drive the market, controlling roughly $1.4 trillion in annual spending. In fact, these women hold about 70% of all household purchases in China. They make up roughly half of China’s online population, with over 624 million female internet users.
She Economy in China: How Do Chinese Women Shop Online? Read More
In China, consumer spending often spikes around major festivals, many of which have evolved into key dates for online shopping and e-commerce platforms. Among them, the 520 festival has emerged as a powerful marketing opportunity, especially among the impressionable younger audiences in the Chinese market.
520 Festival in China: Unofficial Chinese Valentine’s Day Read More
If you’re looking for a short video platform with remarkably steady popularity in China’s lower-tier cities and rural regions, look no further than Kuaishou. With more than 714.1 million monthly active users in 2025, this app is one of the fastest-growing social media platforms in the country.
Kuaishou Marketing Guide in China Read More
It’s no secret that promoting a healthy lifestyle has always been a solid driving force within the Chinese consumer market. In fact, based on a survey, 73% of local shoppers in China are willing to pay premium prices for products that are beneficial for their mental and physical well-being.
7 Chinese Wellness Market Trends Foreign Brands Should Know Read More
