Little Red Book has shown rapid development over the past few years. Beyond the 270 million Xiaohongshu users browsing the platform every month, did you know that around 3 million comments are posted daily on this app requesting product links?
Opening a Xiaohongshu Store For Your Brand in China [Full Guide] Read More
Over the past year, around 87 million Chinese tourists have flown abroad. This positive tourism outlook is courtesy of the lifted travel restrictions after the worldwide pandemic. Today, Chinese luxury travelers are among the most enthusiastic sectors driving growth in the global hospitality industry.
Hotel Marketing in China: Tapping into Chinese Luxury Travelers Read More
Now that your brand has an official WeChat account, what’s next? Perhaps you’re wondering how to spruce up your promotions to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through video content.
The Basics of WeChat Channels: How Does It Work? Read More
In an era where user-generated content reigns supreme, social media platforms like Xiaohongshu serve as vital tools for connecting Chinese consumers with foreign brands. With the growing influence of word-of-mouth marketing, genuine product reviews posted on this online shopping app have the power to boost your marketing efforts and generate a positive brand image.
9 Little Red Book Marketing Tips For Foreign Brands [Full Guide] Read More
China’s online video market has always been unique from the rest of the world. And with YouTube inaccessible in the local market, the Bilibili platform presents itself as an excellent alternative for Chinese consumers.
Bilibili vs YouTube: Does Bilibili Still Matter in China? Read More
With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.
8 New Digital Marketing Trends in China [2024 Insights] Read More
Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.
How Does WeChat Live Streaming Work? [Guide For New Marketers] Read More
You may not know, but China is the second-largest cosmetics market in the world. And as Chinese social media platforms continue to rise, foreign brands find it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in local overseas cosmetics products. Because of this, the growth of China’s beauty industry has become more apparent in recent market insights.
Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market Read More
The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. To be successful within the Chinese beauty industry, you don’t have to be a big cosmetic brand like L’Oréal, Estee Lauder or SK-II; smaller brands still have the opportunity to excel as long as they understand the value of personalization.
Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? Read More
If you’re looking for a live-streaming platform that’s gaining popularity in China, look no further than Kuaishou. With over 300 million daily active users, Kuaishou is one of the fastest-growing social media platforms in the country. In this article, we’ll take a closer look at Kuaishou’s history, features, user base, trends, and marketing opportunities, as well as provide tips for opening an account and advertising on the platform.
Kuaishou Marketing Guide in China Read More
