What are Chinese gamers playing? Which genres and platforms are popular in the China’s gaming market? And how do communities discover, talk about, and spend on games? Let’s discuss the changing consumer behaviors and trends of local online gamers.
10 Most Played Games in China: 2026 Player Data & Marketing Insights Read More
Around 15% of the 685 million Chinese gamers use console hardware to play their favorite game titles. While not as prevalent as mobile and PC games, the local demand for this gaming format is an untapped, less saturated market foreign businesses may explore.
How big is the Console Games Market in China? [Insights & Trends] Read More
Local festivals and holidays are the peak of consumerism in China, and one of the celebrations that Chinese consumers highly anticipate every year is the Qixi Festival. Beyond its long-standing culture, the younger Chinese population embraces this holiday as a chance to express their affection creatively.
2025 Qixi Festival in China: Marketing Insights and Strategies Read More
A few years ago, Key Opinion Leaders (KOLs) were the primary focus of most Chinese influencer marketing strategies. However, with local consumers actively seeking genuine user-generated content, they now view micro-influencers (KOCs) as a more credible source of brand recommendations.
Finding a KOC in China [Marketing Tips] Read More
Today’s Chinese women wield enormous purchasing power. Nearly 400 million Chinese women (ages 20–60) now drive the market, controlling roughly $1.4 trillion in annual spending. In fact, these women hold about 70% of all household purchases in China. They make up roughly half of China’s online population, with over 624 million female internet users.
She Economy in China: How Do Chinese Women Shop Online? Read More
In China, consumer spending often spikes around major festivals, many of which have evolved into key dates for online shopping and e-commerce platforms. Among them, the 520 festival has emerged as a powerful marketing opportunity, especially among the impressionable younger audiences in the Chinese market.
520 Festival in China: Unofficial Chinese Valentine’s Day Read More
If you’re looking for a short video platform with remarkably steady popularity in China’s lower-tier cities and rural regions, look no further than Kuaishou. With more than 714.1 million monthly active users in 2025, this app is one of the fastest-growing social media platforms in the country.
Kuaishou Marketing Guide in China Read More
Beyond social networking and improving brand visibility among Chinese consumers, did you know that the WeChat ecosystem can also serve as a cross-border e-commerce channel? It facilitates B2C transactions, allowing international brands to sell cross-border products and services through its e-commerce platform.
How To Open a WeChat Cross-Border E-Commerce Shop [Guide] Read More
The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. Today, you don’t have to be a famous cosmetic brand like L’Oréal, Estee Lauder, or SK-II to succeed in the Chinese beauty industry. Smaller brands now have a higher chance to excel if they understand the value of personalization.
Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? Read More
Chinese consumers have always been enthusiastic about buying health products or any brand related to wellness. This strong preference stems from a cultural standpoint, where traditional Chinese medicine is believed to be an effective medical system to prevent illnesses.
Vitamins & Health Supplement Market in China [Key Trends] Read More
