Over the past year, around 87 million Chinese tourists have flown abroad. This positive tourism outlook is courtesy of the lifted travel restrictions after the worldwide pandemic. Today, Chinese luxury travelers are among the most enthusiastic sectors driving growth in the global hospitality industry.
Hotel Marketing in China: Tapping into Chinese Luxury Travelers Read More
Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.
Women’s Day in China: How Does It Impact Chinese Consumers? Read More
In today’s highly competitive business scene, SEM and SEO remain highly effective in attracting potential consumers in China. With many Chinese companies vying for the most efficient way to get their content on top of the search results, foreign brands must pay extra attention to how they handle the country’s distinct digital ecosystem.
What is the Best Chinese Search Engine for Marketers in 2024? Read More
Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.
How to Tap Into China’s Energy Drink Market [Strategies & Trends] Read More
Did you know that more than 70% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.
How Does Little Red Book Advertising Work? [Full Guide] Read More
In an era where user-generated content reigns supreme, social media platforms like Xiaohongshu serve as vital tools for connecting Chinese consumers with foreign brands. With the growing influence of word-of-mouth marketing, genuine product reviews posted on this online shopping app have the power to boost your marketing efforts and generate a positive brand image.
9 Little Red Book Marketing Tips For Foreign Brands [Full Guide] Read More
With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.
8 New Digital Marketing Trends in China [2024 Insights] Read More
The transition from traditional media consumption to digital channels has uniquely positioned Chinese millennials as highly tech-savvy consumers. Today, this consumer demographic covers 31% of the country’s overall population size.
Winning Over Chinese Millennials: Trends & Spending Habits Read More
China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.
How China’s digital ecosystem is moving ahead of the rest Read More
The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point.
5 Chinese New Year Marketing Campaign Strategies [Brand Guide] Read More
