Social CRM

WeChat CRM: The Ultimate O2O Solution in China

WeChat has become the center for social media branding in China, with the majority of users now following from around 10 to 20 Official Accounts and 26.7% of users following more than 20 OAs, this is according to the WeChat official report from QuestMobile. However, as competition for user attention increases on WeChat, brands are …

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WeChat CRM: The New Era of Consumer Marketing on WeChat

While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands continue to expect significant growth, but don’t utilize the tools that will help them properly achieve that goal. The future of customer service stems from …

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Wechat

All Things WeChat: Stats, Features & Updates that will Kickstart your Business in China

Since its launch in 2011, WeChat has continuously shocked the mobile application industry with its groundbreaking developments and functions to create an app for everything. The tech giant has reached 1.08 billion monthly active users and shows no sign of slowing down. WeChat still dominates areas from communication to payment services, and there is still significant …

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Social Media CRM

What is Social CRM? Top 5 Social Media CRMs in China

Consumers expect to be able to move seamlessly between channels of communication and for businesses to respond promptly and personally. Cohesive communication is at the core of a well-run business and Social CRMs can play a significant role in making customer interaction a more streamlined process. With a social solution, everyone in your organization can …

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6 Tips for Marketing to Chinese Consumers

6 Tips for Marketing to Chinese Consumers

Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when Marketing to Chinese Consumers. Thanks to the digital era, a brand’s reputation has never been more important and when considering how to convert a potential audience into loyal customers, you need to first determine how you …

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