Consistent customer interactions can be challenging to manage while executing daily business processes. If you want a more streamlined workflow, the best solution is to get your digital marketing strategies fully integrated within reliable CRM tools.
WeChat has become the center for social media branding in China, with the majority of users now following from around 10 to 20 Official Accounts and 26.7% of users following more than 20 OAs, this is according to the WeChat official report from QuestMobile. However, as competition for user attention increases on WeChat, brands are concerned on how to better engage and fully use the potential of their WeChat Audience.
In the age of personalization businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.
While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands …
WeChat CRM: The New Era of Consumer Marketing on WeChat Read More
Since its launch in 2011, WeChat has continuously shocked the mobile application industry with its groundbreaking developments and functions to create an app for everything. The tech giant has reached 1.08 …
All Things WeChat: Stats, Features & Updates that will Kickstart your Business in China Read More
Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when Marketing to Chinese Consumers. Thanks to the digital era, a brand’s …
