Social CRM

WeChat CRM: The Ultimate O2O Solution in China

WeChat has become the center for social media branding in China, with the majority of users now following from around 10 to 20 Official Accounts and 26.7% of users following more than 20 OAs, this is according to the WeChat official report from QuestMobile. However, as competition for user attention increases on WeChat, brands are concerned on how to better engage and fully use the potential of their WeChat Audience.

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