Our Case Studies
Results are easier to understand when you can see the work behind them.
Take a look at some of our successful digital marketing campaigns and projects in China, and discover how we help foreign brands grow across key local platforms.
SDG executed a targeted Baidu SEM campaign for Solvay, optimizing keyword strategy and ad placements to boost high-quality traffic from Chinese industry professionals, resulting in increased visibility and stronger lead acquisition.
We helped ARKAMYS strengthen its WeChat presence, execute targeted O2O promotions during the 2023 Shanghai Auto Show, and drive strong engagement through KOC-led campaigns.
We helped Jax Coco strengthen its brand presence in China’s FMCG market by running an Xiaohongshu campaign with lifestyle KOLs that showcased the health benefits to build brand trust and drive daily consumption.
To promote the Region of Valencia, we ran localized campaigns across WeChat, Weibo, and OTA advertising. This strategy is not only to showcase the region’s attractions but also to inspire travel interest from Chinese audiences.
We managed a Bilibili KOC campaign for Rail Route, from creator sourcing and content briefing to live performance tracking, to drive consistent discussions across Chinese gaming audiences.
From talent sourcing to live support, we ran Bilibili streams where creators highlighted Riftstorm’s mechanics and visuals, sparking demand for the game’s pre-launch campaigns.
We worked with 22 fitness and lifestyle KOCs on Xiaohongshu to feature Gentler Streak’s Apple Watch app, driving over 1 million views and inspiring Chinese users to download and use it.
Our work with Courtyard by Marriott Colombo includes localized WeChat content and targeted cTrip ads to connect with Chinese audiences, enhance brand awareness, and secure actual bookings.
We implemented a comprehensive Baidu SEO strategy for MSD, covering audits, keyword research, and link building that increased organic traffic by 300% and total sessions by 145%.
LYNRED wanted to unlock new B2B opportunities in China. Sekkei Digital Group supported this goal with an in-depth WeChat content strategy, delivering technical articles that engage engineering-driven audiences.
UCDA had a clear institutional mission and a credible brand story, but conveying that messaging for Chinese audiences required a platform-specific content strategy. To support that goal, Sekkei Digital Group managed UCDA’s content planning, copywriting, design, and publishing of the organization’s WeChat articles.
Our work with Marriott Vacation Club focused on lead generation, brand perception, and engagement, combining performance media with KOL-driven storytelling to support sustained interest in premium vacation experiences.
1883 Maison Routin partnered with Sekkei Digital Group to expand its digital footprint in China via WeChat branded mini-program management and WeChat content creation.
When entering the Chinese market, the brand approached Sekkei Digital Group to adapt its website, content, and digital infrastructure for local compliance and audience expectations. Our mission was to ensure the brand became fully “China Ready” while preserving FOCAL’s identity and premium brand positioning.
Our campaign for Rioja Wine combined regular branded content with creative O2O activations on Chinese social media platforms. This strategy resulted in follower growth, greater audience reach, and higher user engagement.
We restructured the Baidu SEM account to improve campaign performance, refining keywords, rewriting ads, optimizing bidding strategies, and creating new landing pages. Enhanced tracking and ongoing optimizations increased visibility, attracted more qualified traffic, and significantly boosted lead generation.
Built with the vision of restoring the area for modern student living while honoring its historic character, the brand needed a new website to introduce the development, support booking inquiries, and help students understand the facilities available to them.
We helped VEJA build an official digital presence by setting up verified Weibo and WeChat accounts, localizing brand messaging for ecological and fashion-minded Chinese consumers, managing content, and activating influencer engagement to grow awareness and connection in the market.
To strengthen Nekki’s presence in China, we localized Shadow Fight 3’s content and managed full social operations on WeChat and Weibo. Through tailored announcements, contests, and KOL activation, we expanded visibility, encouraged fan participation, and grew an engaged Chinese player base.
To drive broader brand awareness in China’s crowded, diverse alcohol market, AB InBev reached out to Sekkei Digital Group to build domestic momentum and traction for Leffe’s story and product range.
For Yellow Tail, we built and managed local digital channels, optimized Baidu content, launched Weibo activations, and worked with KOLs to regain control of online reputation, boost positive engagement, and increase follower growth in China.